Several years ago, my business hit rock bottom. As a young, traditionally trained surgeon, I was taught the old surgery adage: “To cut is to cure.” Following this mantra early in my practice led me into a deep, dark hole. I had operated on many patients, but several of them were unhappy, and some had suffered complications. In the small town where I practiced, the word began to spread that perhaps I wasn’t a plastic surgeon worth seeing.
Because of this, my finances were in shambles, my confidence was in the gutter, and one patient even threatened to destroy me and run me out of town. I thought I was a failure as a doctor. It was just a matter of weeks before I was likely to give up the profession all together.